RVL WELLNESS
Revel in Wellness Relaunch Campaign

As RVL Wellness recommits to its mission of improving the overall well-being of women everywhere by offering alternative rituals of self-care, we will launch a 360º marketing campaign across all comms channels that showcase the new collection of puzzle offerings designed for all levels of experience. The rallying call of the campaign “Revel in Wellness”, combines a witty play on the brand name along with a call to action for Black women to claim and enjoy (revel) in their moments of peace.

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Main Objectives:

• Increase Brand Awareness

• Initiate Purchase Funnel

• Connect with Community