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NIKE PLAY NEW
Partnership Campaign

This aspirational video highlights young athletes that are living every moment to the fullest through sports and thriving in a space where our community is not used to seeing Black faces. This is the story of how they are breaking boundaries and creating a new reality where our limits of change soar past the sky and beyond.  


Coming to life through cinematic action shots and an impactful scripted narrative that walks us through the importance of representation as we call on the next generation to play new and change the world.

Editorial Profiles
This profile editorial series dives into the powerful stories of underrepresented athletes across novel sports such as surfing, skydiving, rock-climbing and more. The series reveals their inspirations, achievements and ambitions for the future. 

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